Last week I completed an awesome set of business cards for Leah Wolever of The Crooked Hook! The Crooked Hook is Leah’s brand new crotchet business. She has a shop on etsy and a facebook page and makes totally awesome crochet hats, accessories and toys. Click on the links to check out her shop!
Leah wanted her business cards to really stand out in a crowd with fun colors, textures and fonts. Well, let me tell you, these business cards were the most vibrant and fun business cards I’ve printed in a while. These cards were printed on Crane Lettra 220 lb. Duplex paper in Bright White. They feature a tonal blind emboss pattern of crotchet stitches all over the background of each card. On top of the blind embossing, we printed The Crooked Hook’s logo and Leah’s name and contact information in a mix of three, fun fonts and two ink colors: a bright chartreuse green and black. Then, for even more awesomeness, we edge painted these cards with a hot, hot pink (the hottest hot pink I could find). I love how much extra color edge painting can add to a set of cards, especially when the color chosen for it is really vibrant or bright. This hot pink is just about as bright as it gets. I think I might have had hot pink socks in the ’80′s that were this color. It’s that bright.
I love how fun and modern the fonts that Leah chose for this design are! She wanted a mix of funky scripts and typewriter fonts and was able to find both the font we used for “The Crooked Hook” and the one we used for her tag line and name on the internet. I think they went really really well with our typewriter-inspired font that we used for her phone number, email address and websites. And, you just gotta love the texture of the crotchet stitching that is blind embossed in the background. Totally awesome!
Another fun feature of these cards is their irregular shape. Leah had us round the corners on three sides of the card and leave the fourth corner (the top left one) square. Not only did this give the cards a fun and unusual shape, but that square edge is also somewhat functional. If Leah wants to punch a hole in that top left corner and use her business cards as a tag on any of her crotchet pieces, she totally can without messing up the “look” of her cards.