If, like me, you work in some kind of design or creative field full-time, you’re sure to appreciate this video. You’ll also like it if you are just a fan of really awesome uses of typography.
F is for Fail is a short film about the creative process, and the failure we always encounter, but usually overcome. Told using the alphabet, each letter informs us of the state of the protagonist’s creativity/state of mind. Each letter has two words associated with it (except A and Z); sometimes the positive word overpowers the negative word, and vice-versa.
Creative direction, design, and animation by Brent Barson.
I thought it was really cool! Check it out!